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To guide visitor flows, your communication must be accepted by the crowd. You achieve this through the following 3 basic principles:
1. Freedom of choice: Give visitors a choice. Principle of freedom.
2. Transactional analysis: Communicate in the same ‘ego’ as your visitors.
3. Activate System 1 of the brain.
There are 12 triggers that activate System 1:
Influencing behavior: How to use system 1 and system 2 thinking for effective crowd communication.
Explore the hidden forces in your brain that shape how our behavior acts. Noted psychologist Daniel Kahneman introduced two key ideas—System 1 and System 2 thinking—that give us valuable insights into how we make choices. You’ll find out how we can use this to influence the behavior of crowds.
Eric Berne was a psychoanalist 🎓 who re-invented Sigmund Freuds theory about the 3 ego’s. These ego states are Parent, Adult, and Child. Being aware of these ego states can lead to effective crowd communication. Let’s explore each of them with examples: (more…)
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