Eric Berne was a psychoanalist 🎓 who re-invented Sigmund Freuds theory about the 3 ego’s. These ego states are Parent, Adult, and Child. Being aware of these ego states can lead to effective crowd communication. Let’s explore each of them with examples:

1. Parent Ego State 👮‍♀️:

The Parent ego state represents behaviors, attitudes and thoughts that are learned from parental figures or authority figures. It can be further divided into two aspects:

a) Nurturing Parent: This aspect represents the caring, supportive and nurturing behaviors of a parent. For example, saying “Well done, great job!” or “I’m proud of you” reflects the Nurturing Parent.

b) Critical Parent: This aspect embodies the controlling, judgmental and critical behaviors of a parent. For example, saying “You’re not allowed to do that” or “You should have known better” reflects the Critical Parent.

2. Adult Ego State 🧐:

The Adult ego state represents the rational, objective and problem-solving aspect of an individual. When communicating from the Adult ego state, people focus on facts, logic and analysis without being influenced by emotions or past experiences. For example, saying “Based on the data, this seems to be the most viable option” or “Let’s review the pros and cons before making a decision” reflects the Adult. The adult ego is ethic, analytic and empathic. It analyses and considers…

3. Child Ego State 🥳:

The Child ego state represents emotions, feelings and behaviors that are reminiscent of one’s childhood experiences. It can be further divided into two aspects:

a) Free Child: This aspect embodies spontaneity, creativity and joy. When communicating from the Free Child ego state, individuals might express excitement, playfulness or enthusiasm. For example, saying “I’m so excited about this event!” or “Let’s have some fun and be adventurous” reflects the Free Child.

b) Adapted Child: This aspect displays behaviors learned from parental figures or authority figures, reflecting compliance or rebellion. When communicating from the Adapted Child ego state, people might be submissive or rebellious depending on their learned responses. For example, saying “Yes, I’ll do whatever you say” reflects the Compliant Adapted Child, while saying “I won’t do it, no matter what” reflects the Rebellious Adapted Child.

It’s important to recognize these ego states in ourselves and others to better understand our reactions and communication patterns. Being aware of these ego states can lead to improved effective crowd communication.

When aiming for your message to resonate with the crowd, it’s crucial to align your approach with the same mindset as the event attendees ↔️.
Consider this: the majority of the crowd tends to embody a ‘child ego’🥳. They seek enjoyment, fun and an immersive experience throughout your event. When confronted with an ‘adult ego’ perspective 👮‍♀️, such as stating, “Leftward passage is prohibited,” resistance is likely to emerge❌. Consequently, the communication is unlikely to find acceptance.

So, what’s the solution?
❌ Avoid: “You are not permitted to proceed left!” (parent ego conflicting with child ego)
✅ Opt for: “Craving a swift beer? Head right!” (child ego engaging with child ego)

If you’re interested in learning more about these egos or the transatlantic analysis, you can watch this informative video at: https://youtu.be/oPJtRDul0do.

For those intrigued by our solution designed to enhance crowd communication effectiveness during city events, festivals, or at venues, we invite you to explore our website: www.mediacows.com. Alternatively, you can reach us by phone at +31-314683725.