The Four Days Marches Nijmegen

Here, crowd communication was invented

The largest free festival of the Netherlands is the cradle of crowd communication. Over 2,1 million visitors come to Nijmegen annually to party. This has to be well (crowd) managed. Therefore the team of specialists selected MediaCows!

We install our HIKERS in strategic locations in Nijmegen. The HIKERS are controlled and monitored from the Regional Supervision Room at the police office. On the instructions of the police our operator informs the visitors about walking routes, crowdedness in town and public transport information. In case of an emergency or crisis the standard messages will be overruled by safety announcements.

Research shows: Partly because of good crowd communication, 80% of the visitors feel safe during the Four Days Marches

We install our system during 2 nights so that we are not of any inconvenience to shoppers. The system is dismantled and transported within a day.

Photos from The Four Days Marches Nijmegen

Case details

  • 12x HIKERS
  • DVB-T2 system
  • Crowd communication software
  • 24/7 availability

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This is how others use our crowd communication system


We worked, among other, on behalf of